Topic #10

I believe that the changes McDonalds is implementing are good for the consumer, since McDonalds will now offer its customers more of a blend of a fast food resturant with a coffee shop. However, if you were a franshisee of McDonalds, I believe this new change would bring about lots of frustration and resistance. Since the franshisee is ultimately the one who has to pay for the renovations, the McDonalds franshise really gets to enjoy the benefit without footing the bill. If I were to give advice to the McDonalds franshise, I would tell them they need to offer some sort of financial assistance to their franshisees in order to assist them in the renovation project. As the renovations stand now, many of the franshisee feel as if they are being forced to make changes they ultimately oppose and pay for them on their own.