I feel as though the change isnt about just trying to stray away from fat foods and onto the premium items like coffee. It seems to be McD is trying to get away from looking like they are catering to kids. They were hit and smakcked around for years for trying to get kids hooked to their food and everyone was suing them for it. These renevations definately feel more adult and serene and detract from past ideas of them trying to fatten america's youth.
Other companies are trying to do the same thing. Look at walkgreens over the last 5-10 years. They have moved from a cornerstore pharmacy to a small grocery/convientent store. Their image has changed drastically in that time. Another store to do so is Barnes and nobles. They went from being a small bookstore to being a meeting place. They have lounges now and a coffee shop, some even have a sandwhich shop now. All so people will come in spend time there and hopefully pick up a book on the way out.
No comments:
Post a Comment