While I agree with Mr. Turkel when he says "social media marks the end of an era for companies," I'm not sure I agree that a company should just throw in the towel with regard to controlling a message. The means in which a blog is managed can be a reinforcement of image and ethics. A company should take pride in making access and communication with customers available and immediate but perhaps should not acquiesce on a certain degree of decorum. A company would not want to create a blog culture where interruption prevails over intervening but there would need to be some balance given that it is truly a public space.