Intervine or Interupt

I think that having a facebook page is a great asset for a company to have. It allows the company to receive feedback and also exposes the company to potential new clients. Although the advantages of this type of communication between a consumer and a company are many, primarily the ability to communicate problems and answer questions, there are also some drawbacks to the use of things like facebook. The use of things like facebook can degerate into places where people will go to just rant about how much they hate a company for no other reason than they had a bad experience. I believe that the benefits outweigh the disadvantages of these types of programs and that companies that use them can only benefit themselves.