Monday, September 27, 2010

Issue #4

The amount of people using social media is amazing, and it's no surprise that businesses are using it to advertise their products. This, however, causes negative feedback from the public in the form of blog posts. Companies deal with these negative blog posts in three ways: limit the public's ability to comment, delete vulgar comments, or leave up the posts and address them. All have their advantages and disadvantages. limiting what people can post is the easiest solution, but is not the best for customers who have real concerns. I do think that some people say things on the Internet that they would never say in real life and also say some unnecessarily hateful comments in order to get attention. This is why deleting negative comments is effective, but it doesn't address some real issues that a customer might have. A post could be seen as overly negative when the author doesn't want it to appear that way. That is why I believe addressing wall posts is the best solution. It gives the image of a company of one that cares for its customers.

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