I believe that there really is not a way to regulate a company's image whether it is their own pages or the pages other people create to voice their opinions both positive and negative about the companies in question. People are bound to find a way to voice their praise or aggravation with a company with or without the company's permission. The companies should take note of their customers' opinion, but otherwise should not make any comment, for it could cause more problems than it could possibly fix.
Take BP for example, people have found ways around being censored by creating pages to express their anger and frustration. All BP did by interrupting was further aggravate the audience, which is something they cannot afford at the moment.
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