I think companies such as AT&T are right in intervening in the comments that customers post on the internet. On the internet, the information is already out there and interrupting the message is somewhat to me protrayed as guilt. The companies do not want people to see the negative comments made so other people could feel the same way. Therefore, companies such as BP leave continued problems unaddressed, which can become bigger problems.
While it may work for some companies, this approach may not work for all companies. The continued negative remarks could become unnecessary when more and more are made, but the ultimate goal is to satisfy the customers to be beneficial to the company.
No comments:
Post a Comment