Issue #4 - intervene or interrupt

The practice of intervening negative comments is a better way to handle the disgruntled customers. When people are angry about a certain situation it is usually better to allow them to vent, but not necessarily on a page that was created by the company that is being complained about. The practice of interrupting customers, and answering their negative comments is opening a door that is probably better left closed. If people are aware that every time they have something negative to say about a company that it will get a public response, they will most likely abuse that privilege.