Issue #2

I believe that as technology is moving communication further away from personal contact to non-verbal communication, we are always going to encounter these types of situations. E-mail can potentially be a very effective form of communication if used at the appropriate time.

The author implies that the audience’s chances of getting the right impression from the e-mail are 50/50. From the study conducted at the University of Chicago, it was discovered that serious and sarcastic tones are often interpreted as the opposite through e-mail. The e-mails are unconsciously interpreted based on the reader’s mood, stereotypes, and expectations. This plays directly in to the “audience centered communication.” There is no way for us to accurately predict how our audience will decode an e-mail. In order to overcome this, as the author, we need consider the possible ways that our audience could interpret the meaning. If this technique is used, we may be able to more effectively create an e-mail that will not be misinterpreted.

Successful e-mails can be achieved through several steps. From the reading, I have elected that proofreading and having minimal topic material are the most important. Although the spelling and grammar check is always a good choice, proofreading must not be overlooked. Going back over what has been written will allow you to catch any mistakes that may not be picked up. Also, by limiting your topic material to just one or two topics will deplete any possible confusion that could be created through an e-mail jam packed with information.

In conclusion, it is important to be clear and concise in your e-mails to confirm that there will not be any misinterpretation of the material by other business professionals. Take into account the possible reactions of your audience, and adjust your message accordingly as much as possible.