Issue #4

1. All companies should want feedback directly from their customer base. Good and bad feedback is very important to the success of a company because it tells them where they need to go next. I applaud AT&T on being brave enough to let their customers say exactly how they feel for everyone to see. Most companies would try to sensor and cut out negative comments ,but as the man stated people are going to say how they feel anyway.I like the fact that AT&T really took the comments and tried to fix the problems instead of acting like they were not there. A company that wants true customer satisfaction will take risk like this to make sure they are making the best products for their customers. Other companies wanting to step up thier customer satisfaction should take notice and follow AT&T's example.