When I read both articles I thought that Ms. Lynn made valid points and had alot of evidence supporting her statements. With increases in our technology it is getting easier to send mass emails, letters, and memos that are personalized. Positive writing can also greatly influence the responses and reactions customers have when reading any form of literature.
When sending mass messages each recipitent can get a custom letter by connecting certain databases with proper links. This can greatly improve customer responses and make the recpitant feel as though the sender cares about them. This type of self confidence boost can make or break business decisions and can effect the way certain customers feel about a topic. Positive writting can also effect a customers attitude. Ms. Lynn made great points when she pointed out the words most companies would have used in that situation. They way you words a message can change the meaning and tone drastically.
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