Company Blogs

I believe that company blogs can be a great asset for companies to share ideas with other colleagues and also to have a human connection with a companies customers. The ability to use a blog and other new media tools in the age that we are in allows companies to reach more and more costumers. These can be wonderful benefits for a company of any size. However, there are also downfalls to a company operating a blog. A blog creates a setting in which an employee feels that they are removed from the workplace and in turn would be more likely to criticize a company or its employees. This criticism affects the morale at the office and the perception that the company has in the households of people all over the state and even the globe for larger companies. Although I believe in free speech, there are times and places for everything. I believe that criticizing your company on a blog is not one of those times or places. I would also argue that if one chooses to do so I would advise that person to be prepared to look for employment elsewhere.

By: Robert Reynolds