Blogging is a great way for businesses to communicate with staff members. Employees who are intimidated with face-to-face communication may find it easier to share their ideas this way. Employers can also give employees feedback on how they are doing as a whole, which can boost morale. In addition, a manager can use the blog to speak to his or her employees about companies’ goals or new strategies. Although blogs can be very beneficial, employees can speak negatively on a company blogs. Negative opinion can be highly inappropriate. Postings against a company by employees can cause tension and/or result in an unproductive workplace. When an employee speaks negatively about a colleague or boss, rumors start and they can cause mistrust within the company. Constructive criticisms can be used but only to better the company and not for personal attack. Employees should also be aware of what they post; an employer could terminate them for bringing hostility to the work environment. An employee’s problems with a company should be discussed with management privately: not on a blog.
Evan Wainwright
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