I believe that an employee having a blog has pros and cons. The benefits of the blog would be free advertising for the company. The employee would be endorsing the company through their blog and possibly attracting new clients. Blogging would be more convenient for customers to ask questions and receive an answer. If a customer was unable to call the company during their hours of business, they could get on the blog and ask their question. The employee with the blog would be able to respond to the question. Maybe another customer has the same question, they will benefit from that blog post as well. However, blogs are not always a good thing.
An employee may be having a rough day when she logs on to blog. The employee uses the blog as a way to relieve her stress and says some inappropriate things about her company and boss. Not only does her boss read this blog, but customers as well. She now has made a bad reputation for the company and disrespected her boss. I do not think this is tolerable. Employees should not be able to criticize their boss or company on a public blog. Company policies state that the employee will promote the company in a positive manner. By posting this blog she is not promoting the company, rather she is dishonoring the company policy.
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