Thinking Positivly and the "You" Centered Approach

After reading Lynn Gaertner-Johnson's blog entry about positive business messages I agree wholeheartedly with her opinion. Having been on the receiving end of a positive message I have almost always had a positive reaction to them and I believe that most people have similar attitudes about these types of messages. It is important to be positive in your messages and communication and to use the "you" approach as much as you possibly can when writing business messages. Gaertner-Johnson discusses in her blog about her web host emailing her to inform her about the wonderful upgrades and improvements that would be soon coming out for the hosting infrastructure and how this would benefit her as well. She said in her blog that she never thought in her life that she would care at all about the infrastructure of a web hosting site. However, the positive language that the company used made her enthusiastic and she eagerly wondered what these improvements would be like. Being positive in all communication to customers is very important in large and small matters. This is a good example of how using positive language makes everyone in the end happy: the customers and the companies.