Issue #6

I totally agree with Lynne's points she made in her blog. I am much happier to receive mail from businesses when it has been personalized I know from my own experiences I am much more likely to read a letter with my name on it even if i know it is junk mail. Seeing my name on a letter or even putting Dear Valued Customer always makes me feel like I am really cared for. Saying thank you at the beginning of a costumer letter is also very important,you always want to let people know how much you appreciate them spending their money with your company. In these tough economic times knowing a business takes the time to show they care really makes a difference.