Commenting on a Blog

I agree with various points in both of the articles. First, word choice greatly influences how a customer/reader reacts to a message. By using words like "benefits" or "upgrades" instead of just the generic "changes", the reader is more likely to react positively and read the entire message. Second, you must try to always personalize your messages to customers/readers. By personalizing your messages, customers feel valued and appreciated. This can be as simple as addressing your message to a customer by their name instead of "valued customer" and providing specific information relevant to them. In my highschool newspaper class, I was the advertising manager. With every adverstisement sold, I would send a personalized "thank you" letter. By taking time to write to each customer, I encouraged the customer's continued business with our newspaper. Customers or readers should always be treated in a professional manner, but they should also be treated like family or friends instead of just faces in the crowd.