Issue 6

I agree that personalizing mass e-mail messages is very important. Often times, companies forget how meaningful a personal message can be to customers. By personalizing mass mailings, you let the reader know that you truly care about them on more than just a professional level. Also, readers tend to pay more attention when it is a positive, personal approach, opposed to a generalized approach. While it may take added effort for a company to personalize, I think the it would be appreciated by the customers.