Issue #6

How information is displayed and phrased is important. Ask any salesperson about this and you should be able to find out who is successful and who is not. The everyday person does not want to be bored with technical jargon and useless information. We want to know how its better, in a summarization, or the highlight version. So using key words or phrases as "benefits" and keeping the audience centered approach is key in any and every customer relation.