Issue #6

I completely agree with you that word choice and making the audience feel good about what you are trying to get across is important. It would be extremely hard to get someone excited about something with only facts and features and not mentioning the benefits in a tantalizing fashion. Using words such as "benefits" will add to the readers intrigue and will help you make an impact with your message. In my experience with writing to anyone whether it be good or bad news, word choice was the main thing I would focus on. If I used the wrong words then my whole message would be a waste of time if the audience does not get my tone. I absolutely agree with you Lynn. Thank you for posting this.

Troy Cook