personalized emails

I agree that personalizing your emails or letters to massive amounts of people is very useful. As Lynn said that by personalizing your emails you are able to put the reader in a positive mindset. This allows you to convey the information in an easier manner. You want to make the customer or the reader feel important, not make them feel like there are ten thousand other people who just got the same email. The reader should feel good about reading the message, although, Lynn your message about the IX Web Hosting was most likely sent out to numerous other people who had been with the company for 6 years and had the same criteria as you had. So even though it seemed like it was personalized towards just you, it probably wasn't.