Issue #6

This topic is very similar to my job as well. I also send out monthly emails to over 800 clients. We use a system called "eRelationship" that includes a database of over 800 client's email addresses and personal information. Each email that is sent is addressed to the client personally and gives them a chance for instant feedback after they read the email. Each month the format of the email changes and keeps things new and fresh. This is done so the reader doesn't get bored and delete the message before even giving it a second look. I agree, that the way to avoid making a person feel like they are reading the same message that hundreds of others are, is to make them feel that the message is intended for only their eyes.