Issue #6 Nichole Troyer

"Personalizing a Mass Mailing- Yes You Can!". I really enjoyed this entry because it just verified what we have been discussing in the classroom. Personalizing anything to a customer puts a smile in their heart because it shows them that you and your company cares about their customers not just the money. Especially with the online company showing her a new plan that is just like her existing plan along with the price was convenient and helpful. I have always had generic letters from companies except they just placed my name in the Dear part. For example WSU has a generic letter for every type of writing. Personalization is key to making the customer stay with your company and remain happy there.