Topic #10

Why change, and why change in this way? Let's say McDonald's came to you for advice on how to go about this change - what would you tell them? What issues need directly addressed for the switch to work? If you're sick of talking about McDonald's, what are some other companies attempting to change their image, what are some examples of past successes and failures to do something similar to this, and what would you tell those other companies if they asked for your feedback

Why Change? Clearly corporate felt it important to revamp their image. Frankly, downplaying the clown is a great idea as many people fear or dislike clowns. The new colors are softer, more muted. New healthier menu items keep McDonald's on the leading edge of a fast moving business.

We have one of the new versions of McDonald's in Derby. The old one was torn down and a brand new one was built. I love it! The interior is nice. The colors are warm and friendly. I like the "zones", provides options for customers based on their needs or wants. As a bonus, it does have wi-fi and two drive through lanes and is open 24/7. Maybe its just me. but the service and food seem to be better at the new improved McDonald's. I have an older one closer to me, but I'd rather drive to the newer one for a better food experience.

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