Issue #10

I love the fact that McDonald's is upgrading the look and feel. However, I am not to fond of the idea of changing the menu completely! That is what made McDonald's, McDonald's! People fell in love with the food because it was good, fast, and cheap. Now to completely change the menu doesn't make sense to me. Adding new items is great, but you can't deviate completely from what made you in the beginning. McDonald's is also known for being kid friendly with the different characters, the menu items for children, the play areas, and Ronald McDonald himself. I believe that some upgrades to the look and feel is great, but they still need to make sure they are maintaining their image as kid friendly. When you ask a child were do you want to go eat, they always respond with "McDonalds"! If you are to change your image completely, you need to ask yourself, are children still going to be saying "McDonalds" if the look has completely changed!