issue 10

Changing McDonald's image will almost be impossible without totally changing the name and entire menu. McDonald's has tried to do this in the past without much success. I even remember when I was very young that McDonald's even tried to introduce pizza to their menu. When you think McDonald's you think cheap, fast, tasty, and unhealthy. To eliminate "unhealthy" McDonald's will have to keep the same food but made in a healthier way.

I believe McDonald's is just saying it is trying to improve their image to get the criticizers off their back. You will notice they add healthy items to their menu, but they never dare take an unhealthy one off. ( supersize doesn't count) Why would they seriously take something that is successful but unhealthy off their menu? Why would they mess with something that makes them so much money?