Issue #10

I can understand why McDonald’s wants to spruce up their look. Starbucks has already popped up and became a popular place for all ages to spend time. When people go there to hang out they usually end up buying something while there and thus their sales increase. If McDonald’s were to renovate their restaurants they believe it will attract more customers and boost profits. The three sections they discussed in the articles will attract all kinds of customers; families, people on the go, and people wanting to hang out with friends.

I think they have great renovation ideas and the restaurants will look great if completed as planned. They will be fun and this will put McDonald’s a step ahead of other fast food restaurants. However, is the change really necessary? McDonald’s is already a successful fast food restaurant known for their food. People go there because they like the food regardless of the atmosphere. Obviously they aren’t going to McDonald’s for the atmosphere because look at McDonald’s right now; dirty, plain, and outdated. In fact, a majority of the customers that go to McDonald’s go through the drive-thru instead of going inside. I think McDonald’s has a great idea and it will probably boost their profit, but is it really going to boost their profits that much to make all the costs of renovations worth it?