Monday, December 6, 2010

Issue #12 (Technology)

Attention all TechCorp. employees,

I am well aware of the fact that language use changes over time. The definitions that we employ to delineate the boundary between "standard" and "non-standard" uese of language are constantly in flux, as are the meanings of words and phrases; only 100 years ago, the way we used language was vastly different from the way we use it today.
That said, I want to make it very clear that we must maintain a high level of professionalism in all of our work-related communication. The text message shortcuts that we use to communicate with our friends are not to be used here, for one main reason: they affect customer (and co-workers) perception of our professional standards. The type of communication to which I am referring is often perceived as lazy by clients, primarily because it is lazy. We use it with our friends to affect a casual, carefree tone, which is not what we want to convey to our clients. We must always keep in mind the fact that what we say (and how we say it) matters in the long run. In this day and age, that cliche means a lot more than it did just ten years ago. The right actions are not enough to keep a business afloat; that also requires the right ideas, and the right words to express them.

Joe Ryan
CEO TechCorp.

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