I have to agree there is a need for a change. The need for change is necessary because of the unhealthy content of the food. McDonald's can take a proactive approach to changing the content of their food and actively advertising charts of the change in improved quality. When something is rumored to be unhealthy chances are people will mistrust it. This applies directly to McDonald's food and can be remedied to an extent by labeling nutrition facts on the food wrappers/boxes. A good example of an advertisement would be posters boasting of the use of 100% ground beef to less artificial and more natural.
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